Press Room

Our press team loves working with journalists around the world to share unique and compelling stories about Sounding Board and the clients we serve. If you are a member of the media and would like to talk please get in touch with our team or send an email to

  • Noteworthy Media Mentions
  • Company Overview
  • Logos + Icons
HR Top Trends: What is Here to Stay 2

HR Top Trends: What is Here to Stay online learning to "always on" platforms, learn from Leadership & Development Leader Naphtali Bryant and Sounding Board's Christine Tao what top HR and Leadership approaches will now become the - Read More
Learning and the new future of work 4

Learning and the new future of work Board is thrilled to host Naphtali Bryant, M.A., Learning & Development Leader at Netflix for a series of "Sound Bytes" on Learning and The New Future of Work. Here - Read More
Hard Times Call for Soft Skills 8

Hard Times Call for Soft Skills before the current crisis, businesses had been underscoring the increasing importance of soft skills such as leadership, team-building, and communication. In fact, 91% of talent professionals already agreed that - Read More
Personalized leadership coaching for a profound professional transformation
Sounding Board is changing leadership development with our tech-driven approach that delivers high-impact, 1:1 personalized development at all levels – from your frontline managers to your senior executives.
Best-in-class coaches and cutting edge technology deliver high-quality, high impact leadership development.
Sounding Board delivers valuable learning to the employee AND the company through our global network of leadership coaches and technology. We don’t just take any coach. Our coaches go through a vigorous 3-step vetting process, that includes a live coaching session to demonstrate their coaching skills. They are required to have the highest level of professional leadership coach certification, 10+ years of experience, background in organizational learning/psychology, and real-world leadership, operational expertise, and experience at companies like Genentech, Google and Lyft, to name a few.
The Sounding Board ROI is clear; measurable up-leveling of talent directly impacts business outcomes; helping to attract and retain exceptional leaders.
Unlike other companies that focus on bettering your “feelings” or providing personal “therapy”, Sounding Board leverages adult learning theory, neuropsychology and 25 years of frontline leadership expertise to deliver a professional transformation of thinking . Our Sound Coaching solutions generate more productive leadership and managerial behaviors that can immediately be applied to current work situations.
Our Founders
Christine Tao
Christine Tao is the Co-Founder & CEO at Sounding Board, a feedback-driven, cloud-based leadership coaching platform redefining how organizations develop their leaders. Her rapid career growth in Silicon Valley at Google and various startups inspired her to co-found Sounding Board with Lori Mazan, her executive coach. She has scaled hyper-growth startups to over $100M in revenue. Sounding Board is backed by leading investors like Bloomberg Beta and Precursor, and one of <3% of female-founded companies to raise venture capital.
Lori Mazan
Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board. Inspired by her 25 years of executive coaching and hearing from CEO’s that they wished they had this kind of in-depth coaching much earlier in their career, Lori teamed up with her previous client Christine Tao to co-found Sounding Board, providing best-in-class leadership coaching affordable and scalable for leaders at every level of their careers. Sounding Board is one of <3% of female-founded companies to raise venture capital from leading investors like Bloomberg Beta & Precursor Ventures.

Logos and Icons

The logo is a integral part of Sounding Board brand and should be used thoughtfully and consistently. Most of the time the logo will be represented in SB-Blue as represented in the color guide below. Logo can also be represented in white as it is placed on a dark background of as black when a monotone color is required.

Main Logo Design

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Sounding Board Logo
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Vertical Logo Design

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Not just logos, companies who trust us

Learn How to Build Agile and Productive Leaders Now!

From leading remote workforces, building productive teams, to improving diversity, equity, and inclusion, Sounding Board has virtual and scalable enterprise solutions that are urgently required to adapt to rapidly changing workplace environments.

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Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

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Lori Mazan

Co-Founder & Chief Coaching Officer

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.

Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

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Simply fill out the form below and we will be in contact soon. If you are interested in becoming a Sounding Board Coach please visit our careers page.

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