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Coaching Management Platform
Enable, Scale, and Measure complex leadership programs.

Sound Coaching™
Focused on business outcomes, ROI, and your organizational goals.

Customized Solutions
Customized Enterprise-First Solutions tailor-made to your organization.
Sound Coaching

About Sound Coaching
Focused on business outcomes, ROI, and your organizational goals

1:1 Executive Coaching
Focused on leadership capabilities that impact the bottom line.

Group Coaching
Accelerate your teams’ agility, productivity and leadership capabilitites.

Customized Solutions
Customized Enterprise-First Solutions tailor-made to your organization.
About Us

Our Story
Learn more about Sounding Board

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We grow coaches who grow leaders.
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Learn more about leadership coaching

About Sounding Board Inc

We Develop the World’s Most Impactful Leaders

Sounding Board enables and scales complex leadership coaching programs with a scientifically designed Coaching Management Platform and a curated network of leadership coaches.

We’re proud to share that Sounding Board, Inc has raised $30M in Series B funding!

From day one our vision at Sounding Board has been to develop the world’s most impactful leaders – by delivering access to executive-level coaching earlier in a leader’s career when they need it most.

"Sounding Board is a unified Coaching Management Platform and managed coach network that scales, manages, and measures complex leadership development programs across the enterprise. Our AI-powered platform provides an agile learning environment, aggregated actionable data insights, and measurement in one place...”

The vision of Sounding Board started with one high potential leader – a sales executive at Tapjoy named Christine Tao, who grew as fast as her company did. With a business degree at Berkeley, and an MBA at Wharton, Christine earned the best education but had never been taught the leadership skills to drive teams and business growth. Enter Lori Mazan, an executive coach who had earned a successful track record over 25 years building the leadership capabilities of Fortune 500 CEOs and the C-Suite of public and private companies. “Lori came to Tapjoy to coach our CEO, then coached me when I got promoted into the executive management team,” says Tao.

By up-leveling Christine’s leadership mindsets and practices to drive long-term behavior and actions, Lori’s coaching resulted in Christine having a greater organizational impact on business growth.

As Christine quickly climbed the corporate ladder in such a fast-growing startup, she realized how much impact her leadership coaching was having on her performance and business impact . Over Lori’s long career as an executive coach for C-level execs, the common lament she often heard was “I wish I had access to coaching when I was younger… I would have been so much more effective”. They shared a vision to make coaching accessible to leaders at all levels of the organization and how to break through the high-cost barriers that had made it impossible in the past. Their methodology of disrupting the coaching industry by moving to a cloud-based virtual platform was the basis for forming Sounding Board with the goal of democratizing coaching across the enterprise.

From vision to execution, Sounding Board’s level of technical innovation, “best-in-class” platform and coach management sets the industry standard for leadership coaching at scale.

Leadership is in our company DNA

Sounding Board has a passion for diverse people and thinking that drives innovative ideas and creative solutions. We embrace the richness of our global community and strive for equality in the development of all leaders.

Experienced Industry Advisors & Investors

Proudly backed & advised by top tier investors, HR innovators, CEOs, Founders & Thought Leaders

Company Values

Bring Curiosity

Listen deeply • Assume positive intent • Clear assumptions • Be open and receptive to other perspectives

Fully Engage

Show up • Share your time generously • Invest in what matters • Make meaningful connections

Take the Risk

Be willing to try new things • It’s ok to fail and be wrong • Stretch your range • Be vulnerable to build trust

Own Your Impact

Be open to feedback from others • Judgements can wait -- postpone judgement to stay open to new information • Commit to working through conflict

Continuously Evolve

Innovate • Bring creativity • Think outside the box • Engage in personal and professional growth • Fail and learn

Make It Happen Together

Collaborate to get things done • Work hard on behalf of the team/company • Create results through relationship

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We Develop The World's Most Impactful Leaders

From leading remote workforces, building productive teams, to improving diversity, equity, and inclusion, Sounding Board has virtual and scalable enterprise solutions that are urgently required to adapt to rapidly changing workplace environments.

We respect your privacy! Your information will not be shared

Lori Mazan

Co-Founder & CCO Sounding Board, Inc.

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.

Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.

Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Tommy Perkins

SVP OF SALES, PARTNERSHIP & CUSTOMER SUCCESS

Tommy is at his best helping clients think through complex challenges in order to create a positive impact on their organizations. He thrives when interacting with others whether helping his team succeed or working with clients to build long-term partnerships. He has extensive experience consulting with organizations on driving their employee experience, guiding organizations through change, and working to ensure organizations are moving the needle when it comes to their results.

Most recently, Tommy was a Client Services Leader overseeing some of GP’s most prized accounts on a global level. His responsibilities included overall client growth strategy, retention, and satisfaction. He represented all of GP Strategies’ major business lines including leadership, coaching, and engagement, digital transformation, outsourced services, and technology implementation solutions.

Before GP Strategies, Tommy spent several years with TTEC Digital (formerly rogenSI) where he led the sales team, eventually becoming the regional Learning & Performance practice leader for North America. While managing the P&L and sales team he also led the largest global relationship for the firm (Deloitte Globally). During his time at TTEC, he focused on delivering blended learning solutions that incorporate technology and hands-on training. Before TTEC Digital, he spent several years dedicated to strength-based leadership disrupting the business landscape regarding performance management and employee engagement with thought leader Marcus Buckingham at The Marcus Buckingham Company / TMBC (now ADP).

Tommy has had the privilege of working with some of the most well-known global brands in professional services, retail, technology, and healthcare including Deloitte, Facebook, Microsoft, Bank of America, Novartis, Gap Inc., lululemon, and Intel. Several projects he led for Deloitte were Global GNPS, New Partner Pivot, NextGen Partner Program Deloitte China, Present to Win, the RPM project on performance management, and Unconscious Bias.

Tommy holds a BS in Health Sciences from Texas A&M University, and an MBA from Universidad del CEMA.