A general note on marketing data: We advertise because we want people to participate in to, and get value from, our sessions, and because we want our business to succeed. That means we place ads, send emails, run promotions, send out questionnaires, take surveys, conduct interviews, and do everything else that a marketing department does to try to create a brand. We’re telling you this bluntly so that you have an easier time understanding what we mean when we talk about marketing: it’s our effort to help our business grow.
Part of that growth is understanding what our existing coachees like, what they don’t like, and what they might like in the future. We want to know, for instance, why our coachees took part in a particular session. We think that knowing what our customers like will help us improve our existing services and design and deliver new, better ones in the future.
The most important part in all of this: you have control over how, and if, we market to you. The basis upon which we use this information is your consent (GDPR art. 6(1)(a)) and you can withdraw that consent at any time. You can always decide how much information you share and how we contact you when it comes to marketing.
7.1 Promotional offers
We use your Basic, Coaching Session, Usage, Profile, and Feedback and Marketing Data to create a marketing profile for you so that we can send you information about what sessions, products, or services you may find interesting. If you’ve opted-in to receive communications, we’ll send you emails, texts, or other communications in the format you’ve chosen. We may ask you to opt-in to marketing communications via email, on our website, in the app, or in a physical location like a store or a conference.
7.2 Third-party marketing
As explained above, we do share Marketing and Profile data about you with commercial partners and third parties who may want to directly market to you. We will get your express opt-in consent before we share your personal data with any other company for their own marketing purposes.
7.3 Opting out
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience, or other transactions.
7.4 Cookies
Cookies are small files that track your activity online. Some of them are purely functional (they allow websites to load faster) and some of them are for marketing (tracking how you interact with websites). We use cookies for both purposes, but you can read more about cookies (and how to block them) in our cookie policy.
7.5 Change of purpose
We only use your Personal Data in the ways we’ve outlined in this Privacy Policy, unless we think there is a reason that we can use it for another purpose that 1) is fair, and 2) is compatible with the original reason we collected it. We’ll tell you if we need to use your Personal Data for a purpose other than the original purpose for which we collected it
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
7.6 Data retention
We delete or anonymize your Personal Data as soon as it is no longer required for the purposes we have collected unless we are legally required to continue processing your Personal Data. The one primary exception here is that, if you ask us to delete your data and “forget” you, or ask us not to contact you, we’ll keep your email address on our master do-not-contact list as proof that we followed your request and so that we can avoid contacting you in the future.
7.7 Automated Decisions
We don’t use an automated decision-making system (an algorithm or machine learning tool) to make decisions about you. We’ll use a system that makes recommendations for what we think you’ll like, but acting on those recommendations is always in your hands, not ours.