How to Support a New Manager’s Journey from Technical Expert to Technical People Leadership

Technology leaders are essential to manage digital transformation, product innovation, and security. But a new tech manager’s success or failure when dealing with these opportunities and risks — and leading their teams — is not theirs alone. It’s a shared responsibility and one that can be detrimental for organizations that don’t support them appropriately. 

Data breaches and delayed projects are not the only risks companies face. When these essential leaders don’t have the support and tools they need, it reduces their effectiveness, innovation, and engagement — and that of their teams. A technical leadership gap can result in other business outcomes that are extremely costly.

In this webinar, Sounding Board will illustrate how having leadership coaches as a developmental and support mechanism can transform high-performing technical talent into equally adept people leaders who can help their teams meet enterprise-level goals. 

We encourage leaders in technology, L&D, and HR to attend. During this webinar, you will:

  • Understand why having poor people leaders in tech is so costly for companies and how coaching can accelerate leadership readiness and increase retention.
  • Discover the benefits of investing in your new managers’ growth beyond their technical skills, specifically why expanding their leadership thinking and capabilities will help you both achieve a higher ROI.
  • Learn the importance of helping managers shift from an individual to a team focus that amplifies a culture of empathy and inclusiveness and increases engagement.
  • Understand how leadership coaching can help new managers motivate and grow their direct reports to increase internal mobility and performance.


Kathy Hadizadeh

Kathy Hadizadeh

Leadership Coach, Sounding Board

Kathy Hadizadeh, MSc, PCC, UCLA TMF is a certified integral and data-driven executive coach, facilitator, and founder of the Los Angeles California-based coaching practice Heart Mind Tuning Corp. For the past five years, she has brought her 15 years of corporate tech leadership within Fortune 100 and 500 organizations to bear as a coach and mentor for more than 500 executives and leaders in tech, product, engineering, and fintech spaces.

Using neuroscience-based emotional intelligence, mindful leadership techniques, and her trademarked PAUSE to RISE method, Kathy accompanies her clients on the journey to optimize their focus, attention, and mental capacity. This level of optimization directly shapes and transforms the energy and rigor these leaders have to offer their organizations, and this translates into thriving cultures, higher retention rates and systemically exceeding financial expectations.

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Janice Lichtenwaldt

Leadership Coach, Sounding Board

Janice Lichtenwaldt is the Founder of Virago Coaching and a Leadership Coach for Sounding Board. Over the past 25 years Janice has held management roles at industry-disrupting companies like Ticketmaster, Expedia, and T-Mobile before transitioning to leadership coaching. Each role required relationship building, business and product development, integrated communication, and creative problem solving in internal and external functions.

Janice has experience coaching executive leaders across small, medium, and large-scale enterprises in technology, social media, and entertainment. She is passionate about helping leaders discover and navigate their leadership styles with the ultimate goal to inspire their employees and teams to thrive. When she isn’t coaching Janice is an aspiring novelist and host for the I Am Virago podcast, which showcases powerful women doing amazing things in the world.

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Talia Rosenblum

Senior Manager, Customer Support, Sounding Board

Talia Rosenblum is the Senior Manager for Customer Support at Sounding Board. Talia started her career in the luxury hospitality industry, and her passion for customer service and process optimization led her into the software technology world. Now Talia works to build customer support teams, provide the best customer service for her clients, and an internal work environment where her team members can thrive.


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Niall MacGearailt

SVP of Finance
Niall MacGearailt leads Sounding Board’s finance division as the SVP of Finance and Operations. Niall earned a solid track record of improving P&L and operational expense management for leading companies such as Whirlpool, Logitech, Avaya and most recently Soraa, where he prepared the business for acquisition by leading hi-tech lighting company, Ecosense. In his role, he is responsible for building and leading the finance & relevant operations functions for the company.

Ron Buell

VP of Engineering
Ron Buell is the VP of Engineering at Sounding Board and an accomplished software professional with extensive experience in leadership, software engineering, project management, and product management. Ron has led the development of highly scalable systems and applications across a variety of technologies for companies including OpenFeint (acquired by GREE), Rdio (acquired by Pandora), Lyris Technologies, and Lotus/IBM Software Group. In his role at Sounding Board, Buell is responsible for all engineering efforts in developing, deploying, and maintaining the enterprise software platform and team for the company.

Tommy Perkins


Tommy is at his best helping clients think through complex challenges in order to create a positive impact on their organizations. He thrives when interacting with others whether helping his team succeed or working with clients to build long-term partnerships. He has extensive experience consulting with organizations on driving their employee experience, guiding organizations through change, and working to ensure organizations are moving the needle when it comes to their results.

Most recently, Tommy was a Client Services Leader overseeing some of GP’s most prized accounts on a global level. His responsibilities included overall client growth strategy, retention, and satisfaction. He represented all of GP Strategies’ major business lines including leadership, coaching, and engagement, digital transformation, outsourced services, and technology implementation solutions.

Before GP Strategies, Tommy spent several years with TTEC Digital (formerly rogenSI) where he led the sales team,  eventually becoming the regional Learning & Performance practice leader for North America. While managing the P&L and sales team he also led the largest global relationship for the firm (Deloitte Globally). During his time at TTEC, he focused on delivering blended learning solutions that incorporate technology and hands-on training. Before TTEC Digital, he spent several years dedicated to strength-based leadership disrupting the business landscape regarding performance management and employee engagement with thought leader Marcus Buckingham at The Marcus Buckingham Company / TMBC (now ADP).

Tommy has had the privilege of working with some of the most well-known global brands in professional services, retail, technology, and healthcare including Deloitte, Facebook, Microsoft, Bank of America, Novartis, Gap Inc., lululemon, and Intel. Several projects he led for Deloitte were Global GNPS, New Partner Pivot, NextGen Partner Program Deloitte China, Present to Win, the RPM project on performance management, and Unconscious Bias.

Tommy holds a BS in Health Sciences from Texas A&M University, and an MBA from Universidad del CEMA.

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Lori Mazan

Co-Founder & CCO Sounding Board, Inc.
Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.
Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.