We offer three distinct options to develop leaders at all levels: Expand™, Guide™, and Transform™, which combines both options to deliver the most effective leadership development experience.
Welcome to the Sounding Board Graphic Style Guide, your trusted companion for navigating the visual identity of our brand. This comprehensive guide is designed to empower everyone who represents Sounding Board to communicate our message with consistency, creativity, and a powerful connection to our audience.
Our Visual Identity: A Mirror of Who We Are
At Sounding Board, we understand the profound impact of visual communication. Our logos, fonts, colors, patterns, and representative images are not just design elements; they are a reflection of our brand’s values, personality, and aspirations.
Within these pages, you’ll discover a wealth of guidelines and inspiration to ensure that every interaction with our audience resonates authentically. Our brand identity strikes a harmonious balance between consistency and innovation, and this guide will equip you to maintain that balance with grace.
Empowering Through Consistency
A consistent visual identity not only reinforces brand recognition but also fosters trust with our audience. This style guide is your compass for maintaining that consistency while allowing room for creative exploration within our established parameters.
Logos
Learn how to effectively use our logos, choose the appropriate version, and preserve their integrity as the face of Sounding Board.
Fonts
Our brand’s tone is conveyed through typography. Discover the most suitable fonts and apply them consistently across all media.
Colors
Our color palette reflects our brand’s emotional appeal and can be used harmoniously. Explore the psychology behind our shades.
Patterns
Our visual identity is enriched by patterns. Explore and integrate them creatively.
This section provides clear and comprehensive guidelines on when, where, and how to use our logo to maintain consistency and integrity across all platforms. It outlines essential details, including logo variations, color schemes, sizing, and clear space requirements, ensuring that the logo always looks its best and represents our brand accurately.
This section provides clear and comprehensive guidelines on when, where, and how to use our logo to maintain consistency and integrity across all platforms. It outlines essential details, including logo variations, color schemes, sizing, and clear space requirements, ensuring that the logo always looks its best and represents our brand accurately.
* Fonts licensed for company use only, and any other unauthorized usage is strictly prohibited.
Aglet Sans Bold (700)
Aglet Sans Regular (400)
Aglet Sans Light (300)
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Roboto Bold (700)
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Roboto Regular (400)
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Roboto Light (300)
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Using brand colors consistently is a fundamental practice in maintaining a strong and recognizable brand identity. When these colors are applied consistently across various marketing materials, from business cards and brochures to websites and social media profiles, they create a cohesive and visually appealing experience for customers. This consistency not only helps in establishing brand recognition but also reinforces the brand’s values and personality.
Patterns are a vital component of our brand’s style guide, serving as visual elements that reinforce our unique identity. These carefully crafted patterns, whether they’re geometric, organic, or illustrative, play a significant role in enhancing the overall brand experience. These patterns not only infuse personality into our brand but also help convey our values and aesthetics to our audience, making them an integral part of our visual storytelling and brand recognition efforts.
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