TechCrunch on Sounding Board: Employers “would be silly” not to take advantage of coaching

TechCrunch on Sounding Board

Sounding Board co-founders Christine Tao and Lori Mazan spoke with TechCrunch’s Connie Loizos yesterday about what sets us apart from other executive coaching services. “We definitely walk the walk,” Lori said, explaining that all Sounding Board coaches get coaching themselves, on how to coach. In fact, best-in-class coachees are a key differentiator for Sounding Board, along with a powerful tech platform that is both scalable and affordable.

In the article, Christine and Lori address everything from Sounding Board’s working style and unique coaching philosophy to why all sorts of companies — from venture-backed startups to large, public enterprises — should be investing in their next generation of leaders through executive coaching. According to Connie, “[M]ore employers would be silly not to take advantage of [coaching] to help a range of people within their organizations.” We couldn’t have said it better ourselves.

Read the full article here.


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