Goal Setting – Why it Matters and Practical Tips to Achieve Your Goals

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As we come to the end of January, most people usually fall into two camps. Those that are feeling great because they have stuck to their new year’s resolutions, or those (who shall not be named) who have already forgotten what their resolutions were. 🙂

The great thing about development is that it’s an ongoing process. You can start anytime and with the right focus and motivation, you can always make progress towards your goals. Whether you want to work on your communication skills, or to finally get your time management under control, the fact that you are thinking about it means you’re one step closer to achieving those goals.

Need some inspiration? We’ll be sharing a series of brief roundups on various aspects of leadership. We’ll overview different leadership skills and why they are important, as well as practical tips and examples.

First up, Goal Setting and Prioritization.

Why does Goal Setting & Prioritization matter?

  • Goal setting and prioritization go hand in hand. Without clear goals, it becomes impossible to prioritize time and tasks.
  • Goals create a vision for yourself and your organization.
  • Goals also generate motivation because there is a clear direction that everyone is rowing towards. The long term vision also fuels short term motivation.
  • The act of having to set a goal generates important thinking and discussion, helping you and your team think more intentionally about what you want to achieve and why.
  • Goals create accountability – by making them visible and revisiting them often you’ll see how you are progressing towards them.

Here are a few articles on how to think through creating and setting goals:

Also remember that setting goals for a team is different than setting goals for yourself. If you’re a manager looking to set goals for your team, really think about the behavior you want to drive on the team.

Here are some practical ways to follow through on the goals you set:

  • Write them down!
  • Create team goals together – helps create buy-in and a clear shared vision
    • Do a team brainstorm
    • If your corporate goals are set, share them and ask your team to come up with their own ideas for reaching them
  • Leverage different tools to create, share and track your goals
  • And of course, some tips for how to get back on track. The article is focused on personal goals but the tips work in a professional setting as well. Rule #1 is just to schedule things into your calendar that you need to make a priority!

Finally, there’s no fun in setting goals if you don’t celebrate when you achieve them! So don’t forget to spend some time doing that once you’ve crushed your goals!

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Lori Mazan

Co-Founder & Chief Coaching Officer

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

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Co-Founder & CEO Sounding Board, Inc.

Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

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