Personalized leadership coaching for a profound professional transformation

The Sounding Board managed network of highly engaged, leadership coaches provides a personalized coaching experience. Most importantly, we focus on business outcomes, ROI, and moving the needle when it comes to your people and your organizational goals.

Best-in-class coaches and cutting edge technology deliver high-quality, high impact leadership development.

Proven coaching methodology and scientifically-designed platform.

A.I.-powered Coach Matching Algorithm with 97% success rate on 1st match.

Customizable Technology: Coaching Enablement Platform manages all engagements regardless of vendor.

Measurable Results: Completion rates, engagement metrics, capability development, customizable metrics.

Cloud-based, virtual-first coaching with optional face-to-face, where applicable.

Self-service collaboration tools to augment rapid upskilling.

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Leadership isn’t one size fits all approach

While some coaching companies focus on transitions, well-being and intact teams, Sounding Board focuses solely on building the leaders of tomorrow, at scale. Our mission is to drive business growth by enabling access to leadership development across the enterprise.

Our coaches are proven leaders themselves

They have experience leading teams, are fully certified, and have years of leadership coaching experience. Each Sounding Board coach is intensely vetted and supervised to ensure the highest caliber leadership coaching. They’ve completed training from ICF accredited coaching institutions and are certified in numerous tools. On average, each coach has 10+ years of experience.
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Maximize for measurable business outcomes.

Personalized leadership development for every individual, scalable and customized to their specific leadership needs. Coaching is a highly personalized form of professional leadership development, with an action-oriented approach. Coaches partner with employees to increase self-awareness and generate insights that can lead to lasting mindset shifts and behavior change shifts.

We walk the talk: Sounding Board invests heavily in the continuous development of our coaches.

We exercise our commitment to development every day, and it’s a great model for success…our coach retention rate is 92%.  That means that you’re not going to be switching out coaches in mid-stream through an engagement.  Our own investment in Leadership Development is core to why we are able to offer our clients the highest caliber of coaches in the industry who provide consistent quality coaching across all tiers of leadership.
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The Sound Coaching MethodologyTM

The Sounding Board coaching methodology is scientifically-designed and based on six decades of validated and relevant research. To drive long term behavior and actions that result in up-leveling leadership mindsets and practices, our coaches develop the individual leader to have a greater organizational impact on business growth.

Every employee is matched to a dedicated coach for a specified engagement via an A.I. coach matching algorithm. The Leadership Roadmap, our scientifically designed, agile learning platform adjusts to the learning style of each participant for maximum results. Coachees create leadership goals; tracking the insights, actions, and results they are experiencing from their coaching sessions, related to the development of that goal.

Sound Coaching 1

Corporate Assessment

We start by analyzing your corporate vision, values, culture, structure and more to gain a deep understanding of how a leadership development program can help meet your goals.

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AI-Powered Coach Matching

Next we help identify the right leaders for enrollment, aligning each individual to their ideal coach using a 6-point matching system based on cultural fit, functional area, management level, experience, social style and our proprietary matching algorithms.

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Identify Patterns

We work with leaders to identify the thought patterns underlying their behavior, then we develop a personalized plan to help leaders shift their mindset and establish new behavior patterns.
Sound Coaching 4

Transform Mindset

Our coaches work closely with leaders to refine and naturalize new mindsets through bi-weekly, 1:1 virtual coaching sessions and continuous interactions via email, chat, Slack and more.
Sound Coaching 5

Measure Progress

Track progress in real-time using advanced analytics and data gathered through reports, surveys, ratings, journal entries and more.
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Optimize Results

We incorporate key learnings from our analytics model to create a continuous feedback loop that drives individual progress and corporate ROI.

Get to Know Some of Our Coaches

Sounding Board delivers valuable learning to the employee AND the company through our global network of leadership coaches and technology.  Our coaches go through a vigorous vetting process.  Not only are they required to have real-world leadership expertise, but have the highest level of professional leadership coach certification.

A lot of happy clients!

Sounding Board thrives on our clients success and we are proud to share some of their experiences. We are honored to be part of their learning and development, as we work to impact business outcomes through strong leaders.

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We Develop The World's Most Impactful Leaders

From leading remote workforces, building productive teams, to improving diversity, equity, and inclusion, Sounding Board has virtual and scalable enterprise solutions that are urgently required to adapt to rapidly changing workplace environments.

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Join our coaching team

Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

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Piyush Gupta

Chief Product Officer

Piyush Gupta is Chief Product Officer at Sounding Board and champions the voice of customers and users with deep empathy. Piyush envisions Sounding Board to be the first window of coaching experience for professionals and leaders worldwide. His approach is deeply rooted in proven scientific research, modeling human behaviors, and data-informed insights to deliver mindset shifts and desired business outcomes for organizations at scale. He believes that a world-class UX is key to drive simplicity that will lead to millions of professionals to access coaching for their development.

Piyush co-invented the world’s first ‘landmark intelligent driving directions’ technology that led Google to redesign their routing algorithms for the Asian markets. For the next decade, he led two disruptive FinTech companies to the market leadership positions and delivered two award-winning products that serve more than 70 million users worldwide. His teams filed 20+ patents while he himself authored three patents. He is an active startup investor and advises selected AI-driven startups on business and product strategy. He is the recipient of the World Summit Award, one of the most prestigious international honors for product innovators. In addition, he is a James Swartz fellow, the most prestigious fellowship at Carnegie Mellon University funded by the founder of the iconic venture firm, Accel Partners.

Piyush holds an MS in Software Management from Carnegie Mellon University.

Tommy Perkins


Tommy is at his best helping clients think through complex challenges in order to create a positive impact on their organizations. He thrives when interacting with others whether helping his team succeed or working with clients to build long-term partnerships. He has extensive experience consulting with organizations on driving their employee experience, guiding organizations through change, and working to ensure organizations are moving the needle when it comes to their results.

Most recently, Tommy was a Client Services Leader overseeing some of GP’s most prized accounts on a global level. His responsibilities included overall client growth strategy, retention, and satisfaction. He represented all of GP Strategies’ major business lines including leadership, coaching, and engagement, digital transformation, outsourced services, and technology implementation solutions.

Before GP Strategies, Tommy spent several years with TTEC Digital (formerly rogenSI) where he led the sales team,  eventually becoming the regional Learning & Performance practice leader for North America. While managing the P&L and sales team he also led the largest global relationship for the firm (Deloitte Globally). During his time at TTEC, he focused on delivering blended learning solutions that incorporate technology and hands-on training. Before TTEC Digital, he spent several years dedicated to strength-based leadership disrupting the business landscape regarding performance management and employee engagement with thought leader Marcus Buckingham at The Marcus Buckingham Company / TMBC (now ADP).

Tommy has had the privilege of working with some of the most well-known global brands in professional services, retail, technology, and healthcare including Deloitte, Facebook, Microsoft, Bank of America, Novartis, Gap Inc., lululemon, and Intel. Several projects he led for Deloitte were Global GNPS, New Partner Pivot, NextGen Partner Program Deloitte China, Present to Win, the RPM project on performance management, and Unconscious Bias.

Tommy holds a BS in Health Sciences from Texas A&M University, and an MBA from Universidad del CEMA.

Learn How to Build Agile and Productive Leaders Now!

From leading remote workforces, building productive teams, to improving diversity, equity, and inclusion, Sounding Board has virtual and scalable enterprise solutions that are urgently required to adapt to rapidly changing workplace environments.

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We respect your privacy! Your information will not be shared

Lori Mazan

Co-Founder & CCO Sounding Board, Inc.
Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.
Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

Want to learn more about how Sounding Board can help your organization?

Simply fill out the form below and we will be in contact soon. If you are interested in becoming a Sounding Board Coach please visit our careers page.

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