Now Available: The Definitive Guide to Developing a Successful Leadership Coaching Program

Sounding Board

According to a report from Oracle, HR will be increasingly challenged to increase its strategic value and drive growth in the coming year. In fact, experts predict that strategic thinking will soon become HR’s core competency. As many HR professionals are planning and budgeting right now, this is the ideal moment to assess and prioritize growth initiatives. Leadership cultivation should be at the top of this list and coaching arguably the most powerful methodology. Our whitepaper on The Definitive Guide to Developing a Successful Leadership Coaching Program offers key insights to aid HR professionals in their 2020 planning. It delves into the key components that make a leadership coaching strategy successful. We also reveal the five steps to plan a comprehensive leadership development program, as well as how to execute a successful roll-out. A successful leadership coaching program offers major benefits for any team, including:

Access to a trusted, certified leadership resource for career development
Stronger soft skills, through training in communication, strategic thinking, and more
Improved team insights and better support for career development goals
Increased engagement and retention of high-potential leaders
Measurably positive mindset shifts and behavioral changes.

Our guide also explains how to maximize coaching ROI by linking professional development explicitly to business goals. We explain why it’s critical to partner with coaches who understand the cultural, operational, and business context of their coachees’ environment — this enables them to address the most meaningful pain points in your operation. When executed successfully, leadership coaching can actually grow your leaders alongside your business. Download the full guide to learn how you can develop a leadership coaching program for your business. And of course, Sounding Board is ready to can partner with you to co-design your modern leadership program. Reach out if you’re interested!

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Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

Lori Mazan

Co-Founder & Chief Coaching Officer

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.

Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.

Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.

Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.

Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.

Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

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