Help our CEO, Christine Tao, become a Tory Burch Fellow!

Sounding Board’s CEO & co-founder Christine Tao, has just been selected as a finalist in the Tory Burch Foundation Fellows Program for women entrepreneurs!

We are super excited about this opportunity and we need your help to have her become one of 10 Tory Burch Fellows! Please click here to vote for her. You can vote once a day, everyday from March 13 to April 3.

If selected, Christine would receive:

  • 1-Year Fellowship with Tory Burch Foundation
  • 3-Day Workshop at Tory Burch
  • $10K Grant for Business Education
  • And the opportunity to pitch for a $100,000 grant investment.

Tory’s story as a female entrepreneur and her voice for women leaders really inspired us. At Sounding Board our mission is to help companies develop their next generation of leaders in a more personalized way. We truly believe that when companies invest in growing their leaders, they are investing in growing their business. And as a sole female-founded team, we have been inspired to #EmbraceAmbition along with Tory and millions of women entrepreneurs. We love that Tory Burch, a woman who has built one of the most iconic fashion brands, created this foundation and programs to support women entrepreneurs. At Sounding Board we support women’s leadership and often coach women leaders to rise up and pursue their highest career ambitions.

Christine Tao Tory Burch Foundation

Did you know that in 2017, only 17% of startups had a female founder? And although there’s has been a lot of buzz and a push to try and close the gender gap in recent years, the stark reality is that number percentage has pretty much stayed the same for the past five years. If you start to look at the statistics for VC-backed female teams the numbers get even smaller. Only 4% of VC-backed companies are comprised of female founding teams.

At Sounding Board, we’ve always believed that anyone can be a leader. Being a leader isn’t just about a title or role – we all have the opportunity to lead in our own right, in a way that plays to our strengths. But leading and managing is challenging – and there’s no one right way to do it. With the rate of change in today’s businesses, companies and their people are finding it harder and harder to keep up with the pace of growth and change. Ultimately it’s becoming more important to arm people with the right mindset, tools and behaviors to allow them to be successful in any role, at any stage. That’s what Sounding Board is uniquely positioned to do: Provide leadership coaching that scales.

Building a company is a hard challenge. But we’re all here because we believe in our mission. When asked about why she joined Christine and Sounding Board, Lori (our co-founder and Chief Coaching Officer) said “Christine is tenacious, conscientious and smart. She has both bulldog persistence and a tender heart. This combination of strength and sensitivity is unusual and a great foundation for a winning business.” Christine is an inspiration to all of us here at Sounding Board and it’s exciting to see the Tory Burch Foundation recognizing her for all the hard work she has done to get here. We’re especially excited because at Sounding Board we are huge supporter of women’s leadership and are committed to helping women develop in their careers.

Please don’t forget to vote for Christine to recognize her and give her an incredible opportunity to share the mission of bringing a Sounding Board to leaders at all levels. We’d also appreciate it if you can share this with your network – every vote counts until April 3rd!

Proposed post for Facebook and Twitter:

Facebook: @ChristineTao is a finalist in the Tory Burch Foundation Fellows Program for women entrepreneurs! Vote now to help her become one of the #ToryBurchFellows

Twitter: Vote now for @christineptao to help her become one of the #ToryBurchFellows.

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Piyush Gupta

VP of Product and Technology
Piyush Gupta is VP of Product and Technology at Sounding Board and champions the voice of customers and users with deep empathy. Piyush envisions Sounding Board to be the first window of coaching experience for professionals and leaders worldwide. His approach is deeply rooted in proven scientific research, modeling human behaviors, and data-informed insights to deliver mindset shifts and desired business outcomes for organizations at scale. He believes that a world-class UX is key to drive simplicity that will lead to millions of professionals to access coaching for their development. Piyush co-invented the world’s first ‘landmark intelligent driving directions’ technology that led Google to redesign their routing algorithms for the Asian markets. For the next decade, he led two disruptive FinTech companies to the market leadership positions and delivered two award-winning products that serve more than 70 million users worldwide. His teams filed 20+ patents while he himself authored three patents. He is an active startup investor and advises selected AI-driven startups on business and product strategy. He is the recipient of the World Summit Award, one of the most prestigious international honors for product innovators. In addition, he is a James Swartz fellow, the most prestigious fellowship at Carnegie Mellon University funded by the founder of the iconic venture firm, Accel Partners. Piyush holds an MS in Software Management from Carnegie Mellon University.

Tommy Perkins


Tommy is at his best helping clients think through complex challenges in order to create a positive impact on their organizations. He thrives when interacting with others whether helping his team succeed or working with clients to build long-term partnerships. He has extensive experience consulting with organizations on driving their employee experience, guiding organizations through change, and working to ensure organizations are moving the needle when it comes to their results.

Most recently, Tommy was a Client Services Leader overseeing some of GP’s most prized accounts on a global level. His responsibilities included overall client growth strategy, retention, and satisfaction. He represented all of GP Strategies’ major business lines including leadership, coaching, and engagement, digital transformation, outsourced services, and technology implementation solutions.

Before GP Strategies, Tommy spent several years with TTEC Digital (formerly rogenSI) where he led the sales team,  eventually becoming the regional Learning & Performance practice leader for North America. While managing the P&L and sales team he also led the largest global relationship for the firm (Deloitte Globally). During his time at TTEC, he focused on delivering blended learning solutions that incorporate technology and hands-on training. Before TTEC Digital, he spent several years dedicated to strength-based leadership disrupting the business landscape regarding performance management and employee engagement with thought leader Marcus Buckingham at The Marcus Buckingham Company / TMBC (now ADP).

Tommy has had the privilege of working with some of the most well-known global brands in professional services, retail, technology, and healthcare including Deloitte, Facebook, Microsoft, Bank of America, Novartis, Gap Inc., lululemon, and Intel. Several projects he led for Deloitte were Global GNPS, New Partner Pivot, NextGen Partner Program Deloitte China, Present to Win, the RPM project on performance management, and Unconscious Bias.

Tommy holds a BS in Health Sciences from Texas A&M University, and an MBA from Universidad del CEMA.

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Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

Lori Mazan

Co-Founder & CCO Sounding Board, Inc.
Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.
Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

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