Everyone needs an ROI on their Leadership Development investment.

Sounding Board is a scalable leadership development platform, combining technology and coaches to drive business impact and organizational insights for global enterprises.
How It Works 1
How does Sound CoachingTM work?

Our tech-enabled, leadership coaching platform supports real-world business outcomes.

Sounding Board Coaches work directly with the employee and their manager to set company-centric leadership goals.  Each individual builds goals and a development plan based on feedback from relevant stakeholders, including their manager, HR, peers and team. 

Our 360° Feedback involves all stakeholders, is outcomes-oriented, and can incorporate your company’s leadership capabilities as part of the assessment. 

All development plans are business-focused and outcomes-oriented. Actual progress is tracked on the dashboard for easy access to measurement of leadership outcomes, organizational insights and business impact.

How It Works 2
How It Works 3

Why is leadership coaching important?

In today’s rapidly changing business environment, companies are growing faster than ever. Employees are more quickly promoted into management roles without adequate leadership training.
But leadership isn’t a one size fits all approach — that’s where Sounding Board comes in. We deliver completely personalized development for every individual, targeted to their specific leadership needs. And we do this in context with your actual business and company environment to drive tangible outcomes immediately.

The Right Coach with the Right Platform

We start with our internal algorithm that matches a dedicated coach to each individual (with a 97% success rate on the first try!)

Sounding Board only accepts the most seasoned and certified coaches with over 10 years of experience, and in most cases, real-world corporate leadership expertise.  Our global reach spans 29 countries and 14 languages, providing consistent leadership development solutions across the globe.

Each coach works directly with the individual to integrate organizational goals, and change behaviors that support the development of leadership soft skills that are most effectively learned on the job. 

Coaching Success with Sounding Board Executive Coaching for Enterprise Organizations
How It Works 4

Give your leaders the tools to succeed.

Leverage your embedded dashboard for real-time measurement of leadership development, organizational insights and business impact.

Sounding Board’s 180/360° Feedback, Goals, and Pulse Surveys align the individual development goals to the organizational needs.  Through our integrated workflow and dashboard, the Sounding Board platform can be easily utilized to track individual level progress, gather ongoing feedback, and set and share goals. 

Our tools make it easy for leaders to connect with their coach, and for HR leaders to track overall leader growth, plus broader developmental insights.

Who can benefit from coaching?

Because everyone needs a Sounding Board, our platform scales from individuals new to leadership positions, employee on-boarding, to the development of leadership and strategic skills from mid-level up to the C-level executives.

Whether it’s employee churn, recruitment, attrition, retention or just promoting people without leadership experience to leadership positions because of fast growth, these issues can impact the bottom line. Because everyone needs a Sounding Board, our platform scales from individuals new to leadership positions, employee on-boarding, and the development of leadership and strategic skills from mid-level up to the C-level executives. Our leadership development philosophy, based on adult learning theory, neuropsychology research and 25 years of frontline leadership development, focuses on shifting thinking, mindsets and belief systems to reveal a wealth of new leadership and managerial behaviors. The coaching process of changing thinking and perspectives creates long-lasting behavioral leadership changes that don’t degrade under stress or pressure. Sounding Board enables each individual to develop the foundation for impactful growth and lasting success.

  • Fast growing companies
  • Companies undergoing digital transformations
  • Companies experiencing recruiting, retention, or attrition challenges
  • Companies wanting to add diversity to management ranks
  • Companies wanting to align the workforce with corporate goals and values

  • New Hires
  • New Managers
  • Top Performers
  • Executive Leaders
  • High Potentials
  • Remote Employees
  • Returning Workers
  • Employee Onboarding/Transitions

How It Works 5

A lot of happy clients!

Sounding Board thrives on our clients success and we are proud to share some of their experiences. We are honored to be part of their learning and development, as we work to impact business outcomes through strong leaders.

What people are saying about us

How It Works 6

Two time Stevie International Business Award Winner

Sounding Board has been named a winner of a Silver Stevie® Award in the Startup of the Year and Tech Startup of the Year categories in the International Business Awards®.

How It Works 7

Read what TechCrunch had to say about Sounding Board!

Sounding Board co-founders Christine Tao and Lori Mazan recently spoke with TechCrunch’s Connie Loizos about what sets us apart from other executive coaching services.
How It Works 8

Honored to be chosen as a Fellows Program Finalist

Our co-founder and CEO, Christine Tao, was selected as 1 of 10 Tory Burch Fellows. This amazing opportunity allows Christine to receive a 1-Year Fellowship with the Tory Burch Foundation.

Not just logos, companies who trust us

Learn How to Build Agile and Productive Leaders Now!

From leading remote workforces, building productive teams, to improving diversity, equity, and inclusion, Sounding Board has virtual and scalable enterprise solutions that are urgently required to adapt to rapidly changing workplace environments.

We respect your privacy! Your information will not be shared

Join our coaching team

Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

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Lori Mazan

Co-Founder & Chief Coaching Officer

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.

Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.

Want to learn more about how Sounding Board can help your organization?

Simply fill out the form below and we will be in contact soon. If you are interested in becoming a Sounding Board Coach please visit our careers page.

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