Employees don’t want to be trained, they want to be developed

That’s why our unique approach and best-in-class coaches focus on stronger, continuous alignment between individuals, stakeholders and corporate business objectives.

Find A Solution

Customized Coaching Solutions

In today’s modern workplace, digital transformation is driving the need for companies to transform leaders so that they are adept at innovation, agility and building a corporate competitive advantage. Sounding Board’s coaching solutions excel at transforming your leadership team through 1:1 executive-style leadership coaching customized to your corporate goals and business outcomes. Your team, from new managers to C-Level executives learn new leadership skills and behaviors appropriate to their level in the organization, that engage them, align them, and deliver business outcomes that make your company more competitive.

C-Level Executives

At the executive level, leaders need broad enterprise thinking and a wealth of leadership capabilities to successfully lead the company. Individualized coaching that can address both upleveling of new execs and the maturation process of mature execs with direct feedback.

Mid to Senior Level

As leaders advance to more senior roles, another up-leveling of their thinking is required. As the business issues become more complex and the skills needed more intangible, having a Sounding Board coach as their thinking partner and guide becomes even more critical.

New or Front Line Managers

Companies are growing faster than ever before. Our coaching experience helps new and developing managers to shift their thinking and mindsets, develop a key set of managerial skills and begin to access and identify how their leadership can impact the goals of the company.

High Potential / High Performing

At every level you will often identify high potentials that are excelling in their functions. Coaches can help them further develop their strengths as well as gain perspectives on opportunities that can help them make their next leap in leadership.

New Leader Onboarding

As new leaders join your organization, they need help adapting their leadership style and approach to the culture of your company. With their coach, they explore the culture and style of your company adapting their skills to fit and adding new skills that work in this environment.

Diversity & Inclusion

Because coaching is highly personalized to the leader, it can be used effectively to develop leaders from a variety of backgrounds and experiences to be successful within your company culture and values. This helps promote group inclusion and communication.

A lot of happy clients!

Sounding Board thrives on our clients success and we are proud to share some of their experiences. We are honored to be part of their learning and development, as we work to impact business outcomes through strong leaders.

What people are saying about us

Two time Stevie International Business Award Winner

Sounding Board has been named a winner of a Silver Stevie® Award in the Startup of the Year and Tech Startup of the Year categories in the International Business Awards^®.

Read what TechCrunch had to say about Sounding Board!

Sounding Board co-founders Christine Tao and Lori Mazan recently spoke with TechCrunch’s Connie Loizos about what sets us apart from other executive coaching services.

Honored to be chosen as a Fellows Program Finalist

Our co-founder and CEO, Christine Tao, was selected as 1 of 10 Tory Burch Fellows. This amazing opportunity allows Christine to receive a 1-Year Fellowship with the Tory Burch Foundation.

Learn how to create a coaching program that scales from managers to executives

Join our coaching team

Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

Lori Mazan

Co-Founder & Chief Coaching Officer

Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.

Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.

Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.

Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.

Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.

Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.