We invest in coaches who invest in us

Our coaches are part of our company. We aim to live our mission and values each day with our coaches. And, our coaches help us grow and evolve in our delivery of leadership coaching.

We grow coaches who grow leaders.

We bring a developmental approach to our partnership with our coaches. From how you onboard to the experiences you can tap into within our community, and from the free post-certification professional development to the data you’ll have about your impact as a coach, we know that when we invest in you, you invest in our customers. Through your work here, you’ll see the results of your coaching in relation to best practices at Sounding Board, to spark opportunities for celebration, growth, and development that will serve you as a coach here and beyond.

Who are Sounding Board Leadership Coaches?

Become A Coach - Proof 1
Sounding Board coaches invest in the integration of their coaching with our technology to illuminate the outcomes and results of coaching to the sponsoring organizations.
Become A Coach - Proof 2
Experienced leaders

Because we coach leaders at all levels within our customer organizations, Sounding Board coaches are experienced leaders and understand the trajectory for leadership growth and development over time.

Become A Coach - Proof 3
Certified coaches

We hire coaches certified through an accredited coaching certification program from organizations such as the International Coach Federation (ICF) or EMCC Global with superior coaching skills.

Become A Coach - Proof 4
Experienced leadership coaches

Sounding Board coaches bring experience coaching leaders, many in multinational organizations, through various modalities, including individual, group, and team coaching. 

Become A Coach - Proof 5
Committed to growth

Because we invest in the professional development of our coaches, Sounding Board coaches are committed to continuously expanding their coaching capabilities, in community with others.

Become A Coach - Proof 6

Sounding Board coaches have a desire to be active, contributing members of a global leadership coach community.

The Benefits of becoming a Sounding Board Coach

Whether you are a new leadership coach looking for a launching off point for your business, a mid-career leadership coach looking to connect with a vibrant, experienced global leadership coach community, or a seasoned executive coach looking for that optimal mix of corporate connection and flexibility, we partner with you to deliver our brand of tech-enabled leadership coaching with proven results.

New Leadership Coach

Build your coaching experience through association with a premium leadership coaching organization and access to leadership coaching opportunities you may not have yet privately.
Uplevel your coaching skills through CCEU growth opportunities that are ICF accredited
Learn from and with our experienced inclusive global coach community through a range of community-led events for coaches
Grow your business on top of a foundation of consistent coaching work at competitive compensation
Become A Coach - Proof 7
Become A Coach - Proof 8

Mid-Career Leadership Coach

Connect with an experienced leadership coach community as “co-workers,” while balancing your private business
Stay challenged with a mix of coachees from top enterprise organizations that you may not have the opportunity to work with privately
Contribute to the coach community by tapping into your leadership interests related to leadership coaching by facilitating professional development sessions for your peers and participating in them with others, to learn from and through the community for FREE
Supplement your private business on a foundation of consistent income with competitive compensation

Seasoned Leadership Coach

Continue to grow professional capabilities with other like-minded trained coaches

Stay connected to a corporate environment by being part of building something of value for our coaches and Sounding Board

Enjoy the flexibility to maintain the optimal balance of coachees further along in a coaching career

Focus on coaching and not selling private coaching business
Become A Coach - Proof 9

We Develop The World's Most Impactful Leaders

Sounding Board offers virtual and scalable enterprise learning solutions that are flexible enough to adapt to rapidly changing work environments. Powered by behavioral science and core leadership capabilities, our proven coaching methodology drives measurable business impact.

Niall MacGearailt

SVP of Finance
Niall MacGearailt leads Sounding Board’s finance division as the SVP of Finance and Operations. Niall earned a solid track record of improving P&L and operational expense management for leading companies such as Whirlpool, Logitech, Avaya and most recently Soraa, where he prepared the business for acquisition by leading hi-tech lighting company, Ecosense. In his role, he is responsible for building and leading the finance & relevant operations functions for the company.

Ron Buell

VP of Engineering
Ron Buell is the VP of Engineering at Sounding Board and an accomplished software professional with extensive experience in leadership, software engineering, project management, and product management. Ron has led the development of highly scalable systems and applications across a variety of technologies for companies including OpenFeint (acquired by GREE), Rdio (acquired by Pandora), Lyris Technologies, and Lotus/IBM Software Group. In his role at Sounding Board, Buell is responsible for all engineering efforts in developing, deploying, and maintaining the enterprise software platform and team for the company.

Tommy Perkins


Tommy is at his best helping clients think through complex challenges in order to create a positive impact on their organizations. He thrives when interacting with others whether helping his team succeed or working with clients to build long-term partnerships. He has extensive experience consulting with organizations on driving their employee experience, guiding organizations through change, and working to ensure organizations are moving the needle when it comes to their results.

Most recently, Tommy was a Client Services Leader overseeing some of GP’s most prized accounts on a global level. His responsibilities included overall client growth strategy, retention, and satisfaction. He represented all of GP Strategies’ major business lines including leadership, coaching, and engagement, digital transformation, outsourced services, and technology implementation solutions.

Before GP Strategies, Tommy spent several years with TTEC Digital (formerly rogenSI) where he led the sales team,  eventually becoming the regional Learning & Performance practice leader for North America. While managing the P&L and sales team he also led the largest global relationship for the firm (Deloitte Globally). During his time at TTEC, he focused on delivering blended learning solutions that incorporate technology and hands-on training. Before TTEC Digital, he spent several years dedicated to strength-based leadership disrupting the business landscape regarding performance management and employee engagement with thought leader Marcus Buckingham at The Marcus Buckingham Company / TMBC (now ADP).

Tommy has had the privilege of working with some of the most well-known global brands in professional services, retail, technology, and healthcare including Deloitte, Facebook, Microsoft, Bank of America, Novartis, Gap Inc., lululemon, and Intel. Several projects he led for Deloitte were Global GNPS, New Partner Pivot, NextGen Partner Program Deloitte China, Present to Win, the RPM project on performance management, and Unconscious Bias.

Tommy holds a BS in Health Sciences from Texas A&M University, and an MBA from Universidad del CEMA.

Drive hiring, retention, engagement, and DEI initiatives with Sounding Board’s leadership coaching solution

Sounding Board is the first leadership development platform that combines technology to scale with world-class coaches – empowering companies to solve urgent people-problems and gain a long-term talent advantage.

Join our coaching team

Our expert coaches combine top notch coaching, business acumen and organizational savvy to truly become your leadership “Sounding Board”. Sounding Board coaches are all industry certified and strongly vetted going through a 3 step qualification process and receiving ongoing supervision and development.

Lori Mazan

Co-Founder & CCO Sounding Board, Inc.
Lori Mazan is the Co-Founder and Chief Coaching Officer of Sounding Board, the preeminent global leadership development enterprise platform changing the face of leadership development through innovative technology for leaders at all levels of an organization. Lori is a seasoned executive coach who has guided hundreds of corporate executives through 1:1 coaching focused on business outcomes and developing critical leadership skills. Client companies advanced by Lori’s expertise include Fortune titans such as Chevron and Sprint as well as high growth and public companies like Intellikine, and Tapjoy, plus 10XGenomics, which became a public company in 2019 while top executives worked with Lori and the Sounding Board team.
Lori has spent the last 25 years coaching C-Suite executives to leadership excellence. Many of those public and private company CEO’s expressed that they would have liked this caliber of coaching earlier in their careers. Inspired by these experiences, Lori joined with Christine to launch Sounding Board as a feedback-driven, cloud-based leadership coaching platform that could maintain best-in-class leadership coaching while lowering costs to make it affordable and scalable for leaders at every level of their careers.
Before founding Sounding Board, Lori received her Masters’ in Adult Educational Psychology/Counseling from the University of San Francisco and a Bachelors’ in Psychology from the University of Virginia. Lori is an educator and has spent over 10 years as a professor of social psychology and group dynamics while acting as the interim Dean of Students at Holy Names University, She is certified by the industry’s gold standard, the Coaches Training Institute, and is a founding member of the Genentech Preferred Network of Coaches. Sounding Board is one of <3% of sole female founded startups receiving venture funding. In 2019 Sounding Board was selected as 1 of 7 startups (out of 100+ applicants) as part of SAP’s HR tech cohort, a group that represents the rising stars of the next-gen HR ecosystem.

Christine Tao

Co-Founder & CEO Sounding Board, Inc.
Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations are developing their leaders. Her extraordinarily rapid career growth to executive management in the media, mobile and tech sectors of Silicon Valley became her inspiration for founding Sounding Board. As she began to manage larger teams and be responsible for growing revenues, it became clear that she needed a “sounding board” to coach her on the development of her leadership skills. That’s where her Sounding Board co-founder, Lori Mazan came on the scene. A seasoned executive coach focused on leadership development, Lori coached Christine on real-world leadership skills that had a direct impact on business outcomes. Based on her positive and impactful experience with leadership development, Christine was driven to make leadership development coaching accessible to people at all levels of the organization.
Christine advises several startups, is a budding angel investor and is also a Tory Burch Foundation Fellow, a foundation dedicated to investing in the success and sustainability of women entrepreneurs.
Prior to co-founding Sounding Board, Christine was a Senior Vice President of Developer Relations at Tapjoy, a venture-backed, leading mobile advertising & publishing network. She led the growth of Tapjoy’s publisher advertising business from 0 to over $100 million in revenues in less than 3 years. Prior to that she led e-commerce partnerships and strategy at YouTube. Christine holds an MBA in Marketing & Operations from Wharton and a BA in Business Administration from UC Berkeley.